The Future of Local Discovery: A Deep Dive into Google’s “Ask Maps”    For twenty years Google Maps has been like a digital map of the world. It started as a tool to give you directions then became a list of businesses. Now it even tells you about traffic. But with all that information using […]

If you have spent any time in the world of technical Search Engine Optimization you have probably heard of Resource Hints. Resource Hints are snippets of code like dns-prefetch, preload and preconnect. The general wisdom has always been that adding Resource Hints to your site will make it faster and better for Google.   However […]

For a time a lot of business owners looked at Reddit with a mix of curiosity and fear. Reddit was known as the page of the internet but it was also a place that did not like marketing. If you posted a link to your website you would be. Banned before you could even finish […]

In the world of marketing YouTube is always finding new ways to mix entertainment and shopping. Recently the platform announced updates to YouTube Shorts ads to make them more interactive and easy to use. By adding comment sections to ads letting creators link directly to brands and showing these ads in places YouTube is changing […]

In marketing your landing page is like a store. You can have a product and spend a lot on ads but if your landing page doesn’t connect with people you’re wasting money. A good landing page is both creative and based on facts. It should make people sign up buy or book a demo. We looked […]

In 2026 the way we search for things is changing fast. It is not about getting a list of links. It is about getting an answer. For a company being seen in things like ChatGPT, Gemini and Perplexity is really important. If you are not seen you are basically invisible. Based on a guide by […]

In the paced world of digital marketing doing things the same way is a sure way to get stuck. If you have been managing ads for a while you know that the big platforms like Google, Meta, Microsoft and TikTok are always changing their rules. They change them as often as people change their passwords. […]

In the business world today the idea of a company without a face is becoming a thing of the past. Now customers, those who buy from other businesses do not just buy products they buy into the people who make them their expertise and the values they share. A study by Search Engine Journal about […]

Search Engine Optimization (SEO) is a rapidly evolving field. By 2026, ranking on Google’s first page won’t be as important as how AI systems like ChatGPT, Gemini, and Perplexity “talk” about your brand. Here are the five trends you should be aware of, explained simply, if you want your company to remain visible in this […]

For a long time, YouTube “gurus” informed us that it’s the human faces—especially ones that evoke strong emotion—that will drive your CTR through the roof. But new evidence is calling the “face rule” into question, showing it may not be quite as universal as we once thought. The Big Reveal: Faces vs. No Faces Based on a […]